Introducing plays on Spotify
| We recently introduced plays as a key metric to help creators evaluate their performance and understand which content is attracting the most fans on Spotify. Based on early signals from our initial rollout, we’re updating how plays display on Spotify to help celebrate growth. We will be rolling out the following changes over the coming weeks: |
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| Plays will appear as milestones |
| Instead of specific numbers, plays will show up as incremental milestones that update every time a new threshold is reached: 50K, 100K, and so on. For example, 56,532 plays will trigger a “50K” marker that displays over the episode. |
| The play marker will only appear after 50K plays |
| Audiences will only see plays when an episode reaches 50K plays or more. Once this threshold is reached, the play count marker will appear on the episode. If an episode has less than 50K plays, there will be no marker visible on the episode. |
| Precise play numbers will appear in your dashboard |
| Specific play counts are the most accurate metric that can help you determine an episode's popularity, which is why you can still see your specific number of show and episode-level plays in your Spotify for Creators dashboard. |
https://creators.spotify.com/resources/news/plays-on-spotify