LinkedIn Updates and Changes

Website Hyperlinks Become Premium-Only

In a significant shift, LinkedIn is removing website hyperlinks from user profiles unless users subscribe to premium services. The feature, previously available through Creator Mode to all users, will now be restricted to:

• Premium Business plan subscribers
• Sales Navigator customers
• Recruiter customers

Enhanced Video Post Embedding Options

LinkedIn has introduced improved embedding capabilities for video posts, designed to help content creators drive more views to their LinkedIn videos. Users can now choose from three embedding options when placing LinkedIn video content on external websites:

• The full post
• A version with less text (requiring users to click "more" to read the complete text)
• Video-only display for a clean, streamlined appearance

"If you want to drive more views on your LinkedIn videos, this is a great way to do it," Potter recommended. However, the feature has limitations: it currently does not support embedding multi-photo posts or reposts that include commentary.

Expanded Post Analytics for All Users

LinkedIn has introduced valuable new analytics capabilities to help users better understand their content performance. All members can now track when posts drive profile views and new followers.

Premium subscribers receive additional insights, including tracking clicks to premium custom buttons like websites or newsletters. Users can access these analytics by clicking "View analytics" on recent posts, where they'll find two new sections: "Profile activity" and "Link engagement."

Potter noted these metrics address a crucial gap in social media analytics. While reach numbers show how many people saw a post, they don't reveal the actual impact or next steps in the customer journey. The new insights allow users to see whether their content successfully drove people to visit their profile, which represents meaningful forward progress in building relationships and potential business opportunities.

Company-Level Revenue Attribution

LinkedIn has launched a Revenue Attribution Report capability for B2B marketers dealing with complex decision-making processes. This feature allows marketers to measure campaign effectiveness at the company level rather than tracking individual touchpoints.

The new attribution system enables marketers to:

• Identify highly engaged companies for retargeting campaigns
• Analyse which industries and company sizes convert most effectively
• Use insights to refine targeting strategies and accelerate sales cycles
• Understand how multiple decision-makers within a company interact with campaigns

This feature addresses a fundamental challenge in B2B marketing: most business decisions involve multiple stakeholders rather than a single decision-maker. When tracking LinkedIn ad campaigns through individual touchpoints, it becomes difficult to understand the complete customer journey. The final decision might come from a CEO, an executive assistant whose opinion is valued, a COO, or any other influential parties within the organisation.