Netflix Plans to Include Video Podcasts
Netflix is considering adding video podcasts to its platform as they become more popular, according to co-CEO Ted Sarandos. The company is open to collaborations with a wide range of producers and content creators. Netflix already collaborates with third parties on several podcast shows that promote its content. The move could help counter competition from YouTube, which has seen significant growth in podcast viewing time. However, Netflix believes it offers better monetisation opportunities for certain types of creators and storytelling.
