Spotify New Links Tool on Megaphone

Spotify has launched a new Links feature in its Megaphone hosting platform for podcasts. This tool lets show creators make shareable and trackable links for any episode or show. The links lead to a landing page where listeners can choose Spotify or other podcast apps, while giving creators data on clicks, plays, and downloads. Shows can see which episodes or promotions attract listeners and compare how well links perform on different platforms like Facebook or Instagram. This update uses technology from Chartable, a company Spotify acquired, as part of its plan to add more marketing features to Megaphone.