Episode 071: 5 Lightbulb Moments That Inspired Leading Entrepreneurs | Digital Mitthyl | Self Made Entrepreneur Program

Consider these lightbulb moments…

Michael Rosenbaum: Spacer

Creator of the digital sharing platform that allows people to make money by loaning out space, Michael Rosenbaum addressed a unique issue with his company.

After creating Deals Directwith co-founder Paul Greenberg, Michael wanted to do
something new. He took some “tech pilgrimages” to Silicon Valley and explored some
of the latest trends happening in the region.

According to Michael, Airbnb and Uber were already making waves in the market,
and he wanted to be a part of the fast-moving growth sector. When he began looking
for a new kind of peer-to-peer market opportunity, sharing space just made sense.

If people are comfortable sharing cars and homes, then why not share space that
they’re not using for storage? The idea was a hit, and an excellent opportunity for
Michael to join an industry he found extremely interesting.

Alyce Tran: The Daily Edited

The Daily Edited, or TDE, was a passion project to begin with, launched by Alyce Tran
and co-founder Tania Liu. The two women were working as corporate attorneys, and
they wanted to do something creative with their time on weekends.

At first, TDE was a simple blog where the co-founders posted examples of their daily
sources of inspiration from food, fashion, and lifestyle categories.

In 2014, they realized that they could make a living by creating their own
accessories and offering personalization. The website evolved from a simple blog
into a fully-grown business idea in a matter of days.

After seeing how much customers loved personalized accessory experiences, the
decision to start a business made perfect sense.

Alex Friedman and Jordana Kier – Lola

Lola is a unique reproductive care company, designed to sell sexual health products
and subscription-based products for women. According to Alex, Lola was born after she and her business partner discussed the question “what’s in a tampon?” The two
women were getting drinks together in 2014 when Jordana asked the question,
and Alex admitted that she had never thought about it carefully.

The women decided it was time for girls to know more about the products they use
every month. Quickly, they worked together to get the product idea out there and
discuss their options with a large network of professional advisors.

Now, the company has managed to work alongside some massive stars, including
Serena Williams and Lena Dunham.

Ju Rhyu – Hero Cosmetics

If you’ve noticed “mighty acne” patches floating around Amazon and in stores lately,
then you’re probably familiar with Hero Cosmetics. The company, created by Ju
Rhyu, began when Ju was living in Korea, a place she describes as a “beauty mecca.”

According to Rhyu, Koreans are ahead of the times when it comes to beauty
knowledge and product usage, and while she was living there, she was suffering from
acne. Eventually Ju came across acne patches which were available in every
pharmacy – but not in the US.

Rhyu decided it was her responsibility to bring the power of acne patches into the
US, and she began researching her product instantly.

Sarah Warmoll – The Footnotes

Sarah Warmoll, co-founder of the Footnotes, said that her inspiration came when
she and co-founder Samantha Devlin started thinking more carefully about their
own lives.

The two women admitted that they could list the last four holiday destinations of the
Kardashians, but they couldn’t figure out where they wanted to be in the years to
come.

In their early twenties, the two co-founders wondered whether they would have
taken the same path after school if they had the knowledge they’d gained over the
years. The idea for The Footnotes was born, disrupting the student industry by
helping students and their parents to make better decisions about the future.

Find Your Lightbulb Moment

Unlike an actual lightbulb, finding your perfect moment of inspiration as an
entrepreneur is rarely just a matter of flipping a switch. However, it’s beneficial to
think about how you expose yourself to opportunities for inspiration.

Do you look at the world around you and think about the problems you face each
day? More often than not, lightbulb moments happen when we’re more mindful of
our world.

Maybe it’s time you looked at your landscape with a new set of eyes!https://youtu.be/pqN8loAxEUc

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