Skip to content
Mithyll Dave delivering a keynote on the power of the right sales funnel at Startup TN
The Story Behind The Brand Alchemist™

In October 2010, a pink slip ended my corporate career. It started everything else.

Turning Learning into Measurable Growth through Story, Structure & Strategy.

Mumbai, India · Keynote Speaker · Corporate Trainer · L&D Specialist · Author

20,000+ Professionals Trained
200+ CXOs & Founders Coached
30% Average Conversion Lift
20+ Years in Learning & Development

Mithyll Dave has trained more than 20,000 professionals across BFSI, EdTech and SaaS, coached over 200 CXOs and founders in sales storytelling and personal brand, and delivered an average 30% increase in conversion ratios following Sales Alchemy implementation. Two published books. Nine proprietary frameworks. Three podcast channels.

Trusted by teams and stages at

ICICI Prudential Max New York Life MetLife Alico Axis Bank HDFC Ergo Punjab National Bank Motilal Oswal L and T Landmark Group BFSI Sector Skill Council Professional Speakers Association of India TiE Chennai Startup TN PSS 2026 Summit Indira University Ascent Kural Graphy AI Square Vasantdada Patil College Orchids International School FutureTech Nfinity Global Red Jacket

Act One · The Beginning · Mumbai, October 2010

The job that taught me everything, ending in a single paragraph

I started as a corporate trainer in 2004, a branch trainer at ICICI Prudential in Mumbai. By 2009 I was a Zonal Training Manager at Max New York Life, running direct sales and bancassurance training across the West Zone for thousands of advisors. It was steady work, the kind that looks permanent from the inside.

"That day, I became available to the world, and decided to give it everything I had."

In October 2010, the subprime crisis reached my desk. My department was shut. The letter thanked me for my service and explained, in the flattest language a company can use, that my services were no longer required. Two months' salary. Done. I did not take a break to grieve the job. I took the closure as a starting gun, and every mistake I made building my own path from there, I wrote down, so no client of mine would ever pay for it twice.

Act Two · The Alchemy

Help people buy. Never sell to them.

Most of the sales training industry is built around closing harder. I built mine around the opposite instinct: the customer should feel the need for the solution before you ever name a price. Mis-selling and under-selling both lose, just on different timelines. One loses the client today. The other loses your reputation in a year.

"I wasn't chasing recognition. I was chasing acknowledgement, and I'd built nothing that could carry it forward without me in the room."

For years I trained, coached and served entrepreneurs and corporate teams hard, and still felt unseen. I had relied almost entirely on word of mouth. It was my biggest strength and, eventually, my biggest mistake. I had never built a system. I had only ever relied on people. That realisation is the reason this ecosystem now exists.

Act Three · The Flask

Two test tubes, one decision the room makes for itself

I graduated in Chemistry. Organic Chemistry specifically, the part of my education I assumed would stay in a textbook forever. Years later, a guest on my own podcast asked about my background. When I mentioned the degree, she made a connection I had never made out loud: content and the right sales technique work on the brain the way chemical reactions work in a body. Copywriting is not persuasion. It is chemistry, aimed at a decision.

"The moment the colour disappears, you can watch the room understand something they couldn't say in words a second earlier."

That conversation became the Flask. Two test tubes on a table, one holding a liquid that represents Human Skill, the other AI, tools and technology. Both go into a single flask, and the colour fades out of the mixture in front of the room, leaving it clear. I used it first in a small training cohort. It has since opened two sales conferences. The effect is identical every time, because the demonstration is the argument.

Act Four · The Mission

The work isn't done until you can finish my sentence

Before working with me, my B2C clients feel scattered, unclear about how to build a business ecosystem, which funnel to build first, which content strategy to actually follow. My B2B participants walk into the room without a shared language for selling, for customer experience, for understanding what the person across the table actually needs.

"Mithyll understood me and my requirements, asked me a lot of questions, and worked with me together to achieve the goals, seen and unseen and unsaid too."

Most training in this industry is not built around the person sitting in the chair. It is built around hitting a number. I do the opposite: full hand-holding, real questions, a vision the client helps build rather than one I hand them. If someone who worked with me is asked in ten years what changed, that quote is the sentence I want them to say. Not a list of outcomes. One sentence about being understood, and held to a standard they helped set.

The Contrarian Layer

What I believe, that most people don't

Not better. Different. And I am not interested in hedging any of it.

"Help people buy. Don't sell to them."

If a customer does not genuinely feel the need for what you are offering, you have not made a sale. You have borrowed one against your own reputation.

"Word of mouth is a strength right up until it's the only system you have."

I relied on it for years. It built my name and quietly capped my reach. Reputation needs a system underneath it, not just around it.

"Customisation isn't a feature. It's the whole job."

Training that ignores the room's actual pain points in order to hit a sales target is not training. It is a script with a commission attached.

"Consent comes before transformation, every time."

A client who is hand-held into a vision they helped build will outlast one who was simply told what to want.

The Human Layer

Beyond the stage

My wife Neha and my daughter Varaahi are my world. They are the people every late workshop and every flight home is actually for.

Outside of work I am the person who will stop mid-walk to look up at the sky, who still rides for the simple feeling of it, and who reads more than is strictly useful for any one framework. I sketch on my iPad, I sing, I chase film-making and new places, and I play cricket and badminton when I can find the time. I genuinely enjoy sitting with people from a different age, culture or background and learning one new thing from the conversation. Most days, I manage to.

FamilySky Observation ReadingSketching Film-makingSinging Cricket & BadmintonRiding Travel
Mithyll Dave with his wife Neha
With Neha
Mithyll Dave with his daughter Varaahi
With Varaahi
Mithyll Dave sketching on an iPad
Sketching
Mithyll Dave travelling with his camera on a film-making trip
Film-making & Travel
Published Work

The books

The written version of the frameworks I have spent twenty years building on stage and in training rooms.

Front cover of The Brand Alchemist by Mithyll Dave

The Brand Alchemist

A story-driven walk through building a personal brand from chaos to clarity, carrying the same thinking behind the VISIBLE framework, told through character rather than bullet points.

Front cover of From Invisible to In-Demand by Mithyll Dave

From Invisible to In-Demand

How expertise turns into attention, trust and opportunity. Built on the belief behind every keynote I give: visibility without a system is just noise.

2004 to Today

Twenty years of alchemy

From a branch training room in Mumbai to keynote stages across India.

  1. 2004

    Joined ICICI Prudential, Mumbai as a Branch Trainer. The start of two decades in Learning and Development.

  2. 2007

    Joined Max New York Life as Assistant Manager, Training.

  3. 2009

    Promoted to Zonal Training Manager, leading training across the West Zone.

  4. 2010

    The subprime crisis closes my department. The pink slip that made me available to the world. The same year, I married Neha.

  5. 2011

    Launched my first YouTube channel. The first time I built an audience instead of waiting for one.

  6. 2013

    Varaahi was born. The reason behind every flight home since.

  7. 2014

    Began my business coaching journey, working directly with entrepreneurs for the first time.

  8. 2016

    Started my first podcast channel. The format that would later become three.

  9. 2017

    Delivered my first keynote as a professional speaker.

  10. 2019

    Founder, The Alchemy Network and S.A.G.E, the School of Entrepreneurship for Growth and Entrepreneurs.

  11. 2022

    Received the Crore Club Award from the Internet Lifestyle Hub, the community founded by my mentor Siddharth Rajsekar.

  12. 2024

    Served a year as President of the Indo-Canadian community.

  13. 2025

    Joined PSAI. Delivered keynotes at TiE Chennai and Startup TN. Launched my card game, Funnel Flow.

  14. 2026

    Delivered my keynote on the Sales Funnel at the PSS2026 Summit in Chennai.

The Proof

Rooms I have been trusted with

Twenty years, fifty-plus corporate clients, fifteen-plus industries. Grouped so you can find your own.

Banking, Financial Services & Insurance

ICICI Prudential Max New York Life MetLife Alico Axis Bank HDFC Ergo Punjab National Bank Motilal Oswal BFSI Sector Skill Council

Stages & Associations

Professional Speakers Association of India TiE Chennai Startup TN PSS 2026 Summit Kural Ascent

Education

Indira University Vasantdada Patil College Orchids International School

Corporate, Technology & Platforms

L and T Landmark Group Graphy AI Square FutureTech Nfinity Global Red Jacket
In Their Words

What clients say

Nine mentees and participants, unscripted. Select any card to watch.

The alchemy continues.

Whether you are a coach building your first brand or a corporate team ready for transformation, the next step is a conversation.

Not sure which path? Write to alchemist@mithylldave.com