Skip to content
Book a Call
The IP Moat

Nine Frameworks. One Formula.

20+ years of training 20,000+ professionals and coaching 200+ CXOs, distilled into nine named systems built for boardrooms and personal brands alike.

VISIBLE• ALCHEMY• TRUST• SPARK• SCALE• RAISE• PULSE• SHIFT• S.E.L.L.• VISIBLE• ALCHEMY• TRUST• SPARK• SCALE• RAISE• PULSE• SHIFT• S.E.L.L.•

Named Systems. Not Slogans.

Every keynote, workshop and coaching engagement runs on one of these nine proprietary frameworks. Tap or hover on any card to see every letter, spelled out in full, and where each framework is applied.

B2C · Visibility & Authority Framework
VISIBLE
Invisible Expert → In-Demand Authority
VI SI BL E
Tap to reveal every letter →

VISIBLE, in full

  • VVoiceDefine your unique perspective and point of view
  • IIdentityClarify personal brand positioning and niche
  • SStoryCommunicate authority through signature stories
  • IInfluenceBuild digital presence and credibility signals
  • BBrandCreate consistent brand signals across platforms
  • LLeadsAttract the right audience with magnetic content
  • EExpert StatusBecome the go-to name in your niche
Flagship: Brand Alchemy Cohort™ · companion to the book “From Invisible to In-Demand”
B2C · Business Transformation Framework
ALCHEMY
Expert → Thriving Knowledge Business
AL CH EM Y
Tap to reveal every letter →

ALCHEMY, in full

  • AAudienceKnow exactly who you serve and their deepest pain
  • LLead SystemBuild funnels and lead magnets that run 24/7
  • CContentCreate content that educates, attracts and converts
  • HHigh-Value OfferDesign irresistible, results-driven programs
  • EEcosystemBuild your digital product and community stack
  • MMonetiseTurn expertise into multiple income streams
  • YYour LegacyScale with systems, automation and community
Flagship: SME Program 2.0™ (6-month master program)
B2B · Trusted Advisor Framework
TRUST
Sales Rep → Trusted Authority
TR US T
Tap to reveal every letter →

TRUST, in full

  • TTruthLead with honest, insight-driven conversations
  • RRapportBuild authentic human connection before pitching
  • UUnderstandingMaster consultative questioning and deep listening
  • SStoryUse client-mirroring stories to build connection
  • TTransformationShift from selling transactions to solving problems
Flagship: Trusted Advisor Masterclass · BFSI, insurance and financial sales teams
B2C/B2B · Content-Led Selling Framework
SPARK
Content that sells without selling
SP AR K
Tap to reveal every letter →

SPARK, in full

  • SStoryOpen with a story that mirrors the buyer's world
  • PProblemName the pain clearly before offering any solution
  • AAuthorityEstablish credibility through insight, not credentials
  • RRelevanceConnect your solution to their specific business goal
  • KKinetic ActionDrive confident, pressure-free next steps
Flagship: SPARK Storytelling System™
Revenue Scaling Framework
SCALE
Hustle → Systems, leverage and expansion
SC AL E
Tap to reveal every letter →

SCALE, in full

  • SSystemsReplace hustle with repeatable, automated business systems
  • CClarityLaser-focus on your highest-leverage revenue activities
  • AAutomationUse tools and AI to run the business while you sleep
  • LLeverageMultiply outcomes via community, content and partnerships
  • EExpansionAdd revenue streams: multiple income streams, licensing, group programs
Flagship: Content Authority Cohort™
Professional Speaker Framework
RAISE
Building keynotes audiences don't forget
RA IS E
Tap to reveal every letter →

RAISE, in full

  • RResearchKnow your audience deeply before stepping on stage
  • AArchitectureBuild a talk with a clear 3-act story spine
  • IImpact MomentDesign the one insight the audience never forgets
  • SSignature StoryCraft the personal story that anchors your message
  • EEngagementUse NLP anchors, callbacks and audience interaction to hold the room
Applied across every keynote and speaker training
B2B · CX & Perception Framework
PULSE
Reading and elevating the customer experience
PU LS E
Tap to reveal every letter →

PULSE, in full

  • PPerceptionUnderstand how customers currently experience the brand
  • UUnderstandDig into real customer pain points and expectations
  • LListenCapture authentic feedback across every touchpoint
  • SStoryTranslate feedback into a clear service narrative
  • EElevateRaise the experience to match the brand promise
Applied in CX and BFSI service workshops
B2B · AI-Ready Sales Framework
SHIFT
Preparing sales teams for the AI-native buyer
SH IF T
Tap to reveal every letter →

SHIFT, in full

  • SSocial SellingModernise prospecting for how buyers actually research today
  • HHuman-AI BlendCombine rep judgement with AI-powered efficiency
  • IInsight SellingLead conversations with insight, not just information
  • FFuture BuyerUnderstand and adapt to the AI-native buyer's expectations
  • TTrust at SpeedBuild credibility fast inside a compressed sales cycle
Flagship: AI-Ready Sales Team™ Full-Day Masterclass
B2B · Core Sales Framework
S.E.L.L.
The foundation of every corporate sales engagement
SE LL
Tap to reveal every letter →

S.E.L.L., in full

  • SSystemsBuild repeatable, trackable sales processes
  • EEnablementEquip reps with tools, content and training that convert
  • LLanguageUse precise, persuasive language in every conversation
  • LLeverageMultiply results through referrals and partnerships
Flagship: S.E.L.L. Framework™ Certification & Licensing
For Sales Leaders & L&D Heads

Bring a Framework Into Your Boardroom

See how S.E.L.L., SHIFT, TRUST and SPARK translate into workshops, audits and retainers for BFSI and enterprise sales teams.

Explore Corporate Training →
For Coaches & Solopreneurs

Build Your Brand on VISIBLE or ALCHEMY

From the free VISIBLE Score™ Audit to the SME Program 2.0™, find the framework-led path that matches where you are today.

Explore Coaching →

Mithyll Dave's Frameworks: Frequently Asked Questions

Mithyll Dave, known as The Brand Alchemist™ for personal branding audiences and The SalesTech Alchemist™ for corporate sales audiences, has built nine named, trademarked frameworks over 20+ years of training 20,000+ professionals and coaching 200+ CXOs. Four frameworks (S.E.L.L., SHIFT, TRUST, PULSE) are built for B2B sales teams, primarily in BFSI (banking, financial services and insurance). Four frameworks (VISIBLE, SPARK, ALCHEMY, SCALE) are built for coaches, consultants and solopreneurs building a personal brand. One framework (RAISE) governs how Mithyll Dave designs every keynote speech.

How many proprietary frameworks does Mithyll Dave have, and what are they called?

Mithyll Dave has developed nine proprietary, named frameworks: VISIBLE, ALCHEMY, TRUST, SPARK, SCALE, RAISE, PULSE, SHIFT and S.E.L.L. Each framework is a structured, letter-by-letter system rather than a loose set of tips, and each maps to specific keynotes, workshops or coaching programs.

What is the difference between the VISIBLE framework and the ALCHEMY framework?

VISIBLE (Voice, Identity, Story, Influence, Brand, Leads, Expert Status) is the visibility and personal-brand framework that takes a coach from invisible expert to in-demand authority. ALCHEMY (Audience, Lead System, Content, High-Value Offer, Ecosystem, Monetise, Your Legacy) is the fuller business-transformation framework, taking that visible expert into a thriving knowledge business through offers, ecosystem-building and monetisation. VISIBLE is the entry point; ALCHEMY is the full-business system taught in the SME Program 2.0™.

Which framework does Mithyll Dave use for BFSI and insurance sales teams?

TRUST (Truth, Rapport, Understanding, Story, Transformation) is the consultative selling framework built specifically for BFSI, insurance and financial-services sales teams. It anchors the Trusted Advisor Masterclass and shifts sales conversations from transactional selling to advisory, problem-solving conversations.

What is the S.E.L.L. Framework™ and who is it built for?

S.E.L.L. (Systems, Enablement, Language, Leverage) is Mithyll Dave's core B2B sales framework. It is delivered as a self-paced digital course for individual sales reps, as a team license for corporate L&D departments, and as a full certification and licensing program for enterprise sales organisations.

How does the SHIFT framework help sales teams adapt to AI?

SHIFT (Social Selling, Human-AI Blend, Insight Selling, Future Buyer, Trust at Speed) is Mithyll Dave's AI-readiness framework for sales teams. It underpins the Sales Team AI Readiness Audit™ and the AI-Ready Sales Team™ Full-Day Masterclass, helping reps blend human judgement with AI tools while adapting to how buyers now research and decide.

What framework does Mithyll Dave use to design his keynote speeches?

RAISE (Research, Architecture, Impact Moment, Signature Story, Engagement) is the framework behind every keynote Mithyll Dave delivers. It is built on deep audience research, a clear 3-act story structure, a single unforgettable insight, a personal signature story, and NLP-based audience engagement techniques.

Are Mithyll Dave's frameworks trademarked, or are they generic business terms?

VISIBLE, ALCHEMY, TRUST, SPARK, SCALE, RAISE, PULSE, SHIFT and S.E.L.L. are proprietary frameworks developed by Mithyll Dave over 20+ years of corporate sales training and personal-brand coaching. Several, including the S.E.L.L. Framework™ and Brand Alchemy Cohort™, carry the trademark symbol on his platforms mithylldave.com and thealchemynetwork.in.